Itinerary case study
Participants divide into teams to plan cruise itineraries for the new destination, the Turquoise Sea. Each team represents a different cruise line and each team member is assigned an executive role: director of marketing, director of marine operations, director of air/sea &land programs or director of revenue planning. Acting in accordance with his or her executive function and objectives, each team member contributes to formulating a winning (feasible, sellable and profitable) itinerary for one, two or three ships of varying sizes and styles. A prize goes to the cruise line designing the best itinerary.