Globalisation: What forces shape cruise ship deployment?
Cruising has expanded from primarily a Caribbean-based activity to a truly global industry. This topic looks at the emergence of new source markets around the world and how they're being tapped, by both national-specific or regional-specific brands and also by North American and European players branching out.
This segment will look at the extent of globalisation and examine the factors driving it, including growth of the cruise fleet, the need to provide new venues for repeat passengers, the search for new source markets, political and economic factors, societal changes, travel trends, air lift and areas of possible future growth.