Programme Outline
Cruise Masterclass course offers a comprehensive introduction to all areas of the industry under the following headings. Click on each topic for more detail.
A view of the cruise industry
The elements of the modern cruise industry
Product distribution
Cruise ship construction and technology
Cruise line marketing
The economics of the cruise line and the cruise ship
Cruise ship design
Globalisation: what forces shape cruise ship deployment?
The cruise line/port relationship
Itinerary case study
Finance for the cruise industry
Cruise ship charters
The second-hand market
Environment issues for the industry
Insurance issues
Security
Ship operations
Crewing and training
Supplying the cruise industry/Purchasing/Logistics